Privacy Policy

1. Information we collect

1.1 Personal information

We may collect the following personal information:

• Email address (for account creation and communication)
• Profile information (such as name, age, and style preferences)
• Body measurements and style preferences you provide
• Photos you upload for analysis
• Usage data and in-app interactions

1.2 Device information

We automatically collect certain device and technical information, including:

• Device type, operating system, and device identifiers
• App version and basic usage statistics
• IP address and approximate location
• Crash reports and performance data

2. How we use your information

We use your information to:

• Provide and improve our body and style analysis services
• Generate personalized style and wardrobe recommendations
• Manage your account, subscription, and preferences
• Send important app updates, security alerts, and notifications
• Analyze app usage and improve user experience
• Provide customer support and respond to your requests
• Protect our services, prevent fraud, and ensure security

3. Photo processing and storage

3.1 Photo analysis

When you upload photos for body or style analysis:

• Photos are processed using AI technology to analyze body shape and style-related features
• Analysis results are stored to provide ongoing personalized recommendations
• Photos are processed securely and can be deleted by you at any time
• We do not sell or share your photos with third parties for advertising purposes

3.2 Photo storage

Your photos are:

• Stored securely on our servers or trusted cloud providers
• Encrypted during transmission and storage where technically feasible
• Accessible only to you and our secure systems as needed to provide the service
• Deleted when you delete them in the app or delete your account (subject to brief backup retention)

4. Face data collection and processing

4.1 What face data we collect

FitIQ may collect and process face data when you upload photos for analysis:

• Facial features visible in photos you choose to upload
• Facial characteristics that may be incidentally captured in full-body photos
• We do not create or store biometric identifiers, facial recognition templates, or unique face prints
• We do not use facial recognition to identify you or match your face to other images

4.2 How we use face data

Any face data collected is used exclusively for:

• Body shape and style analysis to provide personalized fashion recommendations
• Skin tone analysis to suggest appropriate color palettes
• Improving the accuracy of our style recommendation algorithms (in aggregated or de-identified form where applicable)
• We do not use face data for identification, surveillance, or tracking

4.3 Face data storage and security

Face data is handled with strict security controls:

• All face data is encrypted during transmission and, where possible, at rest
• Face data is stored securely with access limited to authorized systems and processes
• We do not share face data with third parties for advertising or marketing
• Face data is deleted when you delete your photos or account (subject to short-term backups)
• You may request deletion of your face data at any time

4.4 Face data retention

Our face data retention practices include:

• Retaining face data only as long as necessary to provide our services to you
• Automatically deleting associated face data within approximately 30 days after account deletion
• Allowing you to request earlier deletion through the app or by contacting us
• Retaining limited information only where required by law or for legitimate business purposes (for example, fraud prevention)
• Not using face data to train or improve AI models without appropriate legal basis and, where required, your consent

4.5 Face data sharing

We do not share face data with:

• Third-party advertisers or marketing networks
• Social media platforms or unrelated apps
• Data brokers or analytics companies for resale

Face data may only be disclosed if required by law (for example, a valid legal request) or with your explicit consent for a specific, limited purpose.

5. Information sharing

We do not sell your personal information. We may share information only in the following situations:

5.1 Service providers

We work with trusted third parties who help us operate and improve FitIQ, such as:

• Cloud hosting and storage providers
• Payment processors for subscriptions (where applicable)
• Analytics providers to understand app performance and usage
• Customer support tools to manage support requests

These providers are contractually required to protect your information and use it only to perform services on our behalf.

5.2 Legal and safety

• To comply with applicable laws, regulations, or legal processes
• To respond to valid requests from law enforcement or government authorities
• To protect the rights, property, or safety of FitIQ, our users, or others
• To detect, prevent, or address fraud, security, or technical issues

6. Data security

We use technical and organizational measures to protect your data, including:

• Encryption of data in transit and, where possible, at rest
• Access controls and authentication for internal systems
• Regular security updates and monitoring
• Limiting access to personal data to personnel who need it to perform their job
• Use of reputable cloud infrastructure and security best practices

7. Your rights and choices

7.1 Access and control

Depending on your location, you may have rights to:

• Access the personal information we hold about you
• Update or correct your information
• Delete your account and associated personal data
• Export your data in a portable format where supported
• Opt out of non-essential marketing communications

7.2 Photo and analysis data

• Delete individual photos from your account
• Remove analysis results and associated photos
• Control which photos are used for analysis within the app

8. Data retention

We retain your information only as long as necessary to:

• Provide and maintain our services
• Comply with legal obligations
• Resolve disputes and enforce our agreements
• Support legitimate business needs such as security and fraud prevention

When you delete your account, we work to delete or anonymize your personal information within approximately 30 days, unless a longer retention period is required or permitted by law.

9. Children's privacy

FitIQ is not intended for children under 13 years of age (or the minimum age in your jurisdiction). We do not knowingly collect personal information from children under this age. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

10. International data transfers

Your information may be transferred to and stored on servers located outside your country of residence. Where required, we implement safeguards designed to ensure your personal data remains protected in line with this Privacy Policy and applicable law.

11. Third-party services

Our app may link to or integrate with third-party services. Their handling of your data is governed by their own privacy policies, not this one. We encourage you to review the privacy policies of any third-party services you use.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by:

• Posting the updated policy in the app or on our website
• Providing an in-app notice or banner
• Sending an email, where appropriate

Your continued use of FitIQ after changes take effect means you accept the updated policy.

13. California privacy rights (CCPA/CPRA)

If you are a California resident, you may have additional rights, including:

• The right to know what categories of personal information we collect and how we use it
• The right to request access to or deletion of your personal information
• The right to opt out of certain types of data sharing, where applicable
• The right to not be discriminated against for exercising your privacy rights

14. GDPR and other regional rights

If you are in the European Economic Area (EEA), United Kingdom, or other regions with similar laws, you may have rights to:

• Request access to and correction or deletion of your personal data
• Restrict or object to certain processing
• Data portability, where technically feasible
• Withdraw consent where we rely on consent as the legal basis for processing
• Lodge a complaint with your local data protection authority