Privacy Policy

1. Introduction

Welcome to FitIQ ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the "Service").

By using our Service, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our Service.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Account Information: Name, email address, password, and profile preferences
• Body Measurements: Height, weight, body measurements, and related physical characteristics
• Photos: Images you upload for AI analysis (body shape and skin tone detection)
• Style Preferences: Fashion preferences, favorite colors, brands, and style choices
• Wardrobe Data: Information about your clothing items, including photos, descriptions, and usage patterns

2.2 Automatically Collected Information

• Device Information: Device type, operating system, unique device identifiers
• Usage Data: App usage patterns, features used, time spent in the app
• Location Data: General location information (if permitted) for weather-based recommendations
• Analytics Data: Crash reports, performance data, and user interaction data

3. How We Use Your Information

We use your information for the following purposes:

3.1 Core Service Functionality

• Provide AI-powered body shape and skin tone analysis
• Generate personalized style recommendations
• Manage your digital wardrobe
• Track your style preferences and evolution

3.2 Service Improvement

• Improve our AI algorithms and recommendation accuracy
• Develop new features and enhance existing ones
• Analyze usage patterns to optimize user experience
• Conduct research and analytics to improve our Service

3.3 Communication

• Send you service-related notifications and updates
• Provide customer support and respond to inquiries
• Send promotional content (only with your consent)
• Notify you about new features or important changes

4. How We Share Your Information

We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Cloud hosting and data storage
• Analytics and performance monitoring
• Customer support services
• Payment processing (for premium subscriptions)

4.2 Legal Requirements

We may disclose your information if required by law or if we believe such action is necessary to:

• Comply with legal obligations or court orders
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our users
• Investigate potential violations of our Terms of Service

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: All data is encrypted in transit and at rest
• Access Controls: Strict access controls limit who can view your data
• Regular Audits: We conduct regular security audits and assessments
• Secure Infrastructure: We use secure cloud infrastructure with robust protections

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Rights and Choices

6.1 Access and Control

You have the right to:

• Access and review your personal information
• Update or correct your information
• Delete your account and associated data
• Export your data in a portable format
• Opt-out of promotional communications

6.2 Data Retention

We retain your information only as long as necessary to provide our services and comply with legal obligations. You can request deletion of your data at any time through the app settings or by contacting us.

6.3 Marketing Communications

You can opt-out of marketing communications at any time by:

• Using the unsubscribe link in emails
• Adjusting notification settings in the app
• Contacting our support team

7. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

9. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new policy on this page
• Updating the "Last Updated" date
• Sending you a notification through the app or email

Your continued use of the Service after any changes constitutes acceptance of the updated policy.

11. Regional Privacy Rights

11.1 European Union (GDPR)

If you are located in the EU, you have additional rights under the General Data Protection Regulation (GDPR), including:

• Right to rectification and erasure
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

11.2 California (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of the sale of personal information.