FitIQ Privacy Policy

Last Updated: July 10, 2025

1. Information We Collect

1.1 Personal Information

We may collect the following personal information:

• Email address (for account creation)
• Profile information (name, age, preferences)
• Body measurements and style preferences
• Photos you upload for analysis
• Usage data and app interactions

1.2 Device Information

We automatically collect certain device information:

• Device type and operating system
• App version and usage statistics
• IP address and general location
• Crash reports and performance data

2. How We Use Your Information

We use your information to:

• Provide and improve our body analysis services
• Generate personalized style recommendations
• Manage your account and subscription
• Send important app updates and notifications
• Analyze app usage to improve user experience
• Provide customer support
• Ensure app security and prevent fraud

3. Photo Processing and Storage

3.1 Photo Analysis

When you upload photos for body analysis:

• Photos are processed using AI technology to analyze body shape
• Analysis results are stored to provide personalized recommendations
• Photos are processed securely and can be deleted at any time
• We do not share your photos with third parties

3.2 Photo Storage

Your photos are:

• Stored securely on our servers
• Encrypted during transmission and storage
• Accessible only to you and our secure systems
• Automatically deleted when you delete your account

4. Face Data Collection and Processing

4.1 What Face Data We Collect

FitIQ may collect and process face data when you upload photos for analysis:

• Facial features visible in photos you choose to upload for body shape and style analysis
• Facial characteristics that may be incidentally captured in full-body photos
• No biometric data, facial recognition, or face templates are created or stored
• We do not use facial recognition technology or create face profiles

4.2 How We Use Face Data

Any face data collected is used exclusively for:

• Body shape and style analysis to provide personalized fashion recommendations
• Skin tone analysis to suggest appropriate color palettes
• Improving the accuracy of our style recommendation algorithms
• No facial recognition, identification, or tracking is performed
• Face data is not used for any other purpose

4.3 Face Data Storage and Security

Face data is handled with the highest security standards:

• All face data is encrypted during transmission and storage
• Face data is stored securely on our servers with access limited to authorized personnel
• No face data is shared with third parties
• Face data is automatically deleted when you delete your account
• You can request deletion of your face data at any time

4.4 Face Data Retention

Face data retention policies:

• Face data is retained only as long as necessary to provide our services
• Face data is automatically deleted within 30 days of account deletion
• You can request immediate deletion of your face data through the app settings
• Face data may be retained longer only if required by law or for legitimate business purposes
• No face data is used for training or improving AI models without explicit consent

4.5 Face Data Sharing

We do not share face data with:

• Third-party advertisers or marketing companies
• Social media platforms or other apps
• Data brokers or analytics companies
• Any external parties for commercial purposes

Face data may only be shared if required by law or with your explicit consent for specific purposes.

5. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information only in the following circumstances:

5.1 Service Providers

• Cloud storage providers for secure data storage
• Payment processors for subscription billing
• Analytics services to improve app performance
• Customer support platforms

5.2 Legal Requirements

• To comply with applicable laws and regulations
• To respond to legal requests and court orders
• To protect our rights, property, or safety
• To investigate potential violations of our terms

6. Data Security

We implement appropriate security measures to protect your information:

• Encryption of data in transit and at rest
• Secure authentication and access controls
• Regular security audits and updates
• Limited access to personal data by employees
• Secure data centers and infrastructure

7. Your Rights and Choices

7.1 Access and Control

You have the right to:

• Access your personal information
• Update or correct your information
• Delete your account and associated data
• Export your data in a portable format
• Opt out of marketing communications

7.2 Photo Management

• Delete individual photos from your account
• Remove all photos and analysis data
• Control which photos are used for analysis

8. Data Retention

We retain your information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Improve our services

When you delete your account, we will delete your personal information within 30 days, except where retention is required by law.

9. Children's Privacy

Our app is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Third-Party Services

Our app may contain links to third-party services or integrate with third-party platforms. This Privacy Policy does not apply to those services. We encourage you to review the privacy policies of any third-party services you use.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy in the app
• Sending you an email notification
• Displaying a notice in the app

Your continued use of the app after changes constitutes acceptance of the updated policy.

13. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect
• Right to know how we use and share your information
• Right to request deletion of your personal information
• Right to opt out of the sale of personal information

14. GDPR Compliance

If you are in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to data portability
• Right to restrict processing
• Right to object to processing
• Right to withdraw consent