About FitIQ - Our Mission to Transform Fashion with AI

Our Story

FitIQ was born from a simple observation: finding the right clothes that fit well and look great shouldn't be a luxury reserved for those who can afford personal stylists. We recognized that millions of people struggle with understanding their body shape, choosing flattering colors, and building a cohesive wardrobe.

Founded in 2024, our team of fashion experts, AI researchers, and passionate developers came together to solve this universal challenge. We believe that everyone deserves to feel confident and stylish, regardless of their fashion background or budget.

Using advanced computer vision and machine learning algorithms, we've created an AI-powered personal stylist that provides the same level of expertise you'd expect from a high-end fashion consultant, but accessible right from your smartphone.

Our Mission

To empower everyone to discover their unique style and feel confident in their appearance through accessible, AI-powered fashion intelligence.

We believe that understanding your body shape, skin tone, and personal style shouldn't require expensive consultations or years of fashion education. Our technology makes this knowledge instantly accessible to anyone with a smartphone.

By combining the expertise of professional stylists with the power of artificial intelligence, we're creating a more inclusive fashion world where everyone can look and feel their best.

Our Values

These core principles guide everything we do at FitIQ.

Inclusivity

We believe fashion is for everyone, regardless of body type, budget, or style experience. Our AI is trained to celebrate diversity and provide personalized recommendations for all.

Innovation

We're constantly pushing the boundaries of what's possible with AI and fashion technology to provide more accurate, helpful, and intuitive experiences.

Privacy

Your personal data and photos are sacred to us. We use industry-leading security measures to protect your information and never share it without your consent.

Empowerment

We don't just tell you what to wear – we educate you about why certain styles work, helping you develop your own fashion intuition and confidence.

Sustainability

By helping you make better purchasing decisions and maximize your existing wardrobe, we're contributing to a more sustainable fashion future.

Excellence

We're committed to delivering the highest quality AI analysis and recommendations, continuously improving our algorithms based on user feedback and fashion expertise.

Meet Our Team

We're a diverse group of fashion experts, AI researchers, and technology enthusiasts united by our passion for making style accessible to everyone.

Alex Smith

CEO & Co-Founder

Former fashion industry executive with 15+ years of experience in luxury retail and personal styling. Passionate about democratizing fashion expertise.

Sarah Johnson

CTO & Co-Founder

AI researcher and computer vision expert. Former lead engineer at top tech companies, specializing in machine learning and image analysis.

Maria Rodriguez

Head of Fashion

Celebrity stylist and fashion consultant with expertise in body shape analysis and color theory. Trains our AI models with professional styling knowledge.

David Lee

Lead AI Engineer

Machine learning specialist focused on computer vision and deep learning. Develops the core algorithms that power FitIQ's analysis capabilities.

Emily Chen

Head of Design

UX/UI designer passionate about creating intuitive, beautiful experiences. Ensures FitIQ is both powerful and easy to use.

James Wilson

VP of Engineering

Full-stack engineer and technology leader. Oversees the development of FitIQ's mobile and web platforms.